Why subscribe?

Thank you for being here. Maybe you were a reader from the 2000s or the 1990s, or maybe you’re just discovering us. Either way, welcome.

For a quick primer, you can read our Substack origin story here.

Why subscribe? It’s pretty painless and will result in a rush of nostalgia and some dope-ass cultural knowledge. After a 20-year run, we’ve been quiet since our last print issue over a decade ago.

Our archive is a treasure trove of culture, brimming with two pivotal decades of underground lore, rare photography, music heroes, and intelligent writing.

Maybe you were at those 90s-era LA underground parties, blissed out to hardcore dance music on a communal dancefloor.

Or did you frequent the legendary venues where indie hip-hop heroes like Black Star and Company Flow made their names?

Maybe you were among the cool kids of NYC, hanging in the mid-00s downtown speakeasies as rockstars became superstar DJs?

This Substack intends to unpack those magical decades and discover where we go next. If you want to help ensure this project can sustain itself, become a paid subscriber and receive exclusive access, content, and tons of gratitude.

Whether you’re a paid or free subscriber, old school or new, we love that you’re here. This is our story—so let’s celebrate.

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