URB magazine in the early 90's was such an influence in the So Cal Underground / Rave scene.... I loved the articles, and lived for the DJ Lists not to mention checking the pictures of all sorts of underground raves or events.... URB was part of the Vibe back then, and it was a good reason to make a trip to Melrose to get a copy.
Hip Hop Origin Story: I’m a white guy from a white town. I was born in 1979. The 1st time I remember hearing/seeing Hip Hop was Run DMC & Aerosmith doing “Walk this Way” on MTV. That moment changed my life. I knew I loved this new sound but I had no idea how to find more. License to Ill blew up around the same time but besides that I lived in a Hip Hop desert. It wasn’t until about 1991 when I had some allowance money and the freedom to ride my bike to the record store that my real education started. For me it was Black Sheep “Wolf in Sheep’s Clothing”. The single “The Choice is Yours” had been on MTV but that was all I knew about them. I grabbed the CD (new tech in my house) and cowardly walked up to the register hoping they let me buy a cd with the Parental Advisory sticker on it. To my delight the black teenage guy working complimented my choice and started blaring his copy on the store stereo. I never felt so fucking cool in my life. If you are a crate digger like me, that album is still top 5. Some of the best beats in the history of Hip Hop. Shout out to Mista Lawnge. Anyway as most fans know ‘91 was a big year. By the end of it I was blasting Cypress Hill, A Tribe Called Quest, & De La Soul too. Not a bad introduction to the music I still love to this day.
URB magazine in the early 90's was such an influence in the So Cal Underground / Rave scene.... I loved the articles, and lived for the DJ Lists not to mention checking the pictures of all sorts of underground raves or events.... URB was part of the Vibe back then, and it was a good reason to make a trip to Melrose to get a copy.
More to come! 🙏🏽
Hip Hop Origin Story: I’m a white guy from a white town. I was born in 1979. The 1st time I remember hearing/seeing Hip Hop was Run DMC & Aerosmith doing “Walk this Way” on MTV. That moment changed my life. I knew I loved this new sound but I had no idea how to find more. License to Ill blew up around the same time but besides that I lived in a Hip Hop desert. It wasn’t until about 1991 when I had some allowance money and the freedom to ride my bike to the record store that my real education started. For me it was Black Sheep “Wolf in Sheep’s Clothing”. The single “The Choice is Yours” had been on MTV but that was all I knew about them. I grabbed the CD (new tech in my house) and cowardly walked up to the register hoping they let me buy a cd with the Parental Advisory sticker on it. To my delight the black teenage guy working complimented my choice and started blaring his copy on the store stereo. I never felt so fucking cool in my life. If you are a crate digger like me, that album is still top 5. Some of the best beats in the history of Hip Hop. Shout out to Mista Lawnge. Anyway as most fans know ‘91 was a big year. By the end of it I was blasting Cypress Hill, A Tribe Called Quest, & De La Soul too. Not a bad introduction to the music I still love to this day.
Love this story!